LG New Chocolate BL40

Seoul, Korea, July 30th, 2009 - LG Electronics (LG), a global leader and technology innovator in mobile communications, officially revealed today the full image and key specifications of the new LG Chocolate phone(Model:LG-BL40).
The fourth handset of the Black Label Series boasts a distinctive 4.0-inch wide screen high-definition LCD with an 800 by 345 pixel resolution for a superb viewing quality. The wide screen breaks away from conventional screen designs with a 21:9 aspect ratio for a panoramic, cinema-like quality and optimal mobile computing experience.
With the enlarged screen, users will experience a surprisingly convenient and efficient mobile environment. Browsing the Internet is made incredibly easy because with 800 pixels at one’s disposal, there is no need to scroll horizontally to read the entire web page. The 4.0-inch display also features a Dual Screen UI that can efficiently display two different types of content simultaneously. The wide HD LCD “Real VGA” screen provides a full range of natural colors for displayed images, making photos more crisp, videos more true-to-life, games more dynamic and documents more readable.
“The initial response to the new LG Chocolate phone is exceeding our expectations by a wide margin,” said Dr. Skott Ahn, CEO of LG Electronics Mobile Communications. “Although much interest seems focused on the striking shape of the handset, the real surprise will be when people discover the advantages of the 4.0-inch screen in terms of viewing pleasure and ease of use.” The new LG Chocolate’s wide screen is overlaid with curved tempered glass and is seamlessly encased in a glossy black finish and iconic red highlights. Although the screen may be much wider, the new LG Chocolate makes an incredibly slim and chic style statement that was also inherent the original Chocolate.
The new LG Chocolate will be available beginning Q3 in 54 countries. More information is available at http://newchocolate.lgmobile.com/.

Dual Screen UI 
Just like Outlook Express, Dual Screen UI splits the screen into two and shows email subject and contents in one view. Instead of searching the email subject then open a new window to view contents,subjects and contents can be quickly cross checked simultaneously.
Panoramic Entertainment
The New Chocolate BL40 features a wide screen 16:9 display ratio but it does not stop there. The screen can be further adjusted to 2.35:1 cinematic wide view for vivid and realistic video contents play at any time and place. The wide display ratio applied to the camera's viewfinder and photo gallery makes photo taking & image searching more dynamic and enjoyable.
Complete Web Display
     With the new Chocolate BL40, speed to access information and convenience to view many things at once reached a whole new level.
    The 4” wide screen of the new Chocolate BL40 is not just an original design that breaks away from the conventional display ratio, but it also provides an optimized environment for web browsing.
   The 345x800 pixel (Real WVGA) wide screen offers simple and convenient internet environment and supports multi-touch and full webpage display that does not require horizontal scrolling while providing genuine fun. The new Chocolate BL40 elegant design exhibits true value via full screen web browsing.

One Touch Copy & Paste
The New Chocolate BL40 is optimized for internet browsing and web contents that can be copied and pasted onto schedulers or text messages with a simple touch. You can search flight schedule on the web then send it to a friend via SMS or copy a meeting schedule from an email and store it onto the scheduler.
Gesture Shortcut
With the New Chocolate BL40's Gesture Shortcut, you can access menus by drawing simple icons on a touch pad. You can set up each of your frequently used menu items to be accessed by one of the twelve gesture icons stored in the handset.
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